The first quarter of 2024 saw a big jump in smartphone sales. A 10% increase was recorded, reaching 296.2 million units sold worldwide. This shows a strong comeback after tough times in the industry.
The smartphone market is very competitive in 2024. Samsung took the lead by selling 60.0 million units. Apple, however, saw a drop to 48.7 million units sold. New players like Xiaomi and TRANSSION are making waves, shaking up the market.
Smartphone Annual Units Sold (2024)
| Rank | Company | Country | Units Sold |
|---|---|---|---|
| 1 | Apple | 🇺🇸 | 232,100,000 |
| 2 | Samsung | 🇰🇷 | 223,400,000 |
| 3 | Xiaomi | 🇨🇳 | 168,500,000 |
| 4 | vivo | 🇨🇳 | 105,250,000 |
| 5 | Oppo | 🇨🇳 | 104,800,000 |
| 6 | Motorola | 🇺🇸 | 44,614,800 |
| 7 | Realme | 🇨🇳 | 37,908,000 |
| 8 | Huawei | 🇨🇳 | 36,514,907 |
| 9 | TECNO Mobile | 🇨🇳 | 15,638,000 |
| 10 | Infinix | 🇭🇰 | 13,926,000 |
In Q1 2024, the market share looked like this: Samsung had 20%, Apple had 16%, and Xiaomi had 14%. TRANSSION took 10%, and OPPO had 8%. The remaining 31% was for “Others,” showing room for new brands to enter.
Emerging brands like Xiaomi and TRANSSION really stood out. TRANSSION saw an 86% increase in sales, thanks to growth in the Middle East, Africa, and Latin America.
Global Smartphone Market Overview and Recent Growth
The smartphone market has seen big changes in 2024. It shows how the industry can bounce back and innovate. Growth in the market has been notable, thanks to new tech and what people want.
Q1 2024 Market Performance Analysis
The first quarter of 2024 was strong for smartphones worldwide. There were 330 million units sold. This was a big milestone.
- Total smartphone units: 330 million
- Consecutive quarters of growth: 5
- Market share distribution among top vendors:
- Apple: 23%
- Samsung: 16%
- Xiaomi: 13%
- TRANSSION: 8%
- vivo: 8%
Market Recovery and Growth Factors
The market bounced back thanks to several key factors. Emerging markets were crucial. They helped drive growth with new products and stable economies.
“The smartphone market in 2024 represents a renaissance of innovation and strategic adaptation.” – Tech Industry Analyst
Regional Market Distribution
In Q1 2024, different regions showed different trends. Mature markets saw higher prices, while new markets had big growth potential.
| Region | Growth Rate | Key Drivers |
|---|---|---|
| Asia-Pacific | 8% | AI integration, affordable smartphones |
| Europe | 4% | Premium mid-range devices |
| North America | 3% | High-end technology adoption |
The smartphone market’s path in 2024 shows the industry’s ability to adapt and innovate globally.
The Best Selling Smartphone Brands in the World 2024
The global smartphone market in 2024 is very competitive. Top brands are fighting hard to be the best. Recent data shows who’s leading and why.
Samsung is back on top with 60.0 million units sold. They did this by improving their A-series and offering high-end phones.
Market Leaders Breakdown
- Samsung: Leading with 22.82% market share
- Apple: Holding strong at 28.38% market share
- Xiaomi: Maintaining third place with 10.62% market share
Apple is still a big player, even though they slipped a bit. They sold 48.7 million units. This shows how tough the competition is.
Key Market Insights
“The smartphone market remains a battlefield of innovation and strategic positioning” – Industry Analyst
| Brand | Market Share | Units Shipped |
|---|---|---|
| Samsung | 22.82% | 60.0 million |
| Apple | 28.38% | 48.7 million |
| Xiaomi | 10.62% | 40.7 million |
Brands like Vivo, Oppo, and Realme are also growing fast. Together, they make up 15% of the market.
The smartphone world is always changing. Top brands keep coming up with new ideas to win over customers. The competition is getting even more exciting.
Apple vs Samsung: Battle for Global Dominance
The smartphone market is led by Apple and Samsung. Their competition has changed the mobile world. Each brand is pushing tech limits and trying to win over users.
In 2024, Apple and Samsung are still going head-to-head. Apple sold 234.6 million phones in 2023, just ahead of Samsung’s 226.6 million. The fight for top spot is more important than ever.
iPhone 15 Series Impact
The iPhone 15 series has changed the game for Apple. It has helped Apple stay strong in the market. Key points include:
- Apple now has about 27% of the global smartphone market
- It introduced advanced AI features
- It also improved privacy with App Tracking Transparency
Samsung’s AI Innovation Strategy
Samsung’s Galaxy S24 is a big step forward in AI. Samsung is making its phones stand out with special tech:
- It added advanced AI to the Galaxy series
- It created Knox security features
- It also included reverse wireless charging
Premium Segment Competition
The high-end smartphone market is very competitive. Both Apple and Samsung are adding top features to win over high-end buyers.
| Feature | Apple iPhone 15 | Samsung Galaxy S24 |
|---|---|---|
| Market Share | 27% | 20% |
| AI Innovation | Advanced Privacy Tools | Smart Device Integration |
| Battery Performance | All-day battery life | Fast charging capabilities |
The smartphone market is no longer just about hardware, but about creating intelligent, integrated user experiences.
As AI keeps improving, we can expect even better phones from Apple and Samsung soon.
Emerging Market Leaders and Their Growth Strategies
The global smartphone market has seen big changes. Brands like Xiaomi, TRANSSION, and OPPO are changing the game. They use smart strategies to compete with the big names.
Xiaomi has really stood out, becoming the third biggest smartphone maker. It grew the most in a year. Xiaomi’s success comes from:
- Low prices in new markets
- Great mid-range phones
- Expanding in the Middle East, Africa, and Latin America
TRANSSION is also growing fast, especially in new markets. Their success is due to:
- Designs that fit local tastes
- Wide reach in Africa and poor countries
- Prices that beat the competition
There’s a big change happening. Chinese brands are taking a big share of the global market. They now make up 56% of all smartphones sold.
“The future of smartphones is with brands that get what local customers want and offer good deals.” – Smartphone Industry Analyst
| Brand | Year-over-Year Growth | Key Market Focus |
|---|---|---|
| Xiaomi | 33% | Middle East, Africa, Latin America |
| TRANSSION | 86% | African Emerging Markets |
| OPPO | 15% | Asia, Developing Markets |
The global smartphone market is expected to grow 4% in 2024. New brands will lead this growth with their fresh strategies.
Technology Trends Shaping Smartphone Sales
The world of smartphones is changing fast. New technologies are making phones smarter and more personal. This is changing how people use their phones and what they want from them.
AI Integration in Modern Smartphones
Artificial intelligence is making phones smarter. It’s making phones more personal and useful. By 2024, AI phones will be a big deal, showing how much people want smart tech.
- On-device AI solutions enhancing user interactions
- Strategic collaborations between brands and chipset providers
- Personalized AI features becoming standard
Premium Features in Mid-Range Devices
Mid-range phones are getting better, with premium features that were once only for the top models. This makes advanced tech more available to everyone.
| Feature Category | Mid-Range Implementation |
|---|---|
| Camera Systems | Advanced multi-lens configurations |
| AI Processing | Enhanced computational photography |
| Connectivity | 5G support becoming standard |
Innovation and Consumer Preferences
Phone makers are listening to what people want. They’re making phones that meet new needs. This is a big change in the tech world.
“The future of smartphones lies in understanding and anticipating user requirements through intelligent design and advanced features.” – Tech Industry Analyst
The smartphone market is growing fast. With AI getting better, phones will soon be even more smart and easy to use.
Conclusion
The global smartphone market in 2024 is changing fast. It’s shaped by new tech and how people use phones. With 1,238.8 million units sold, it grew 6.40% from last year. This shows the industry is strong, even when things get tough.
Now, phones with AI are becoming more popular. Counterpoint Research says 11% of phones will have AI in 2024. By 2027, that number could jump to 43%. Apple and Samsung still lead, but their share is going down. Brands like Xiaomi and Transsion are growing fast.
People want phones with cool features and to keep them longer. The iPhone 15 Pro Max and Samsung Galaxy S24 Ultra are big hits. They show how complex phone choices have become. To stay ahead, makers need to focus on new tech, AI, and what customers want.
The future of smartphones looks exciting. New tech, AI, and smart buyers will keep changing the market. Everyone wants phones that are valuable, perform well, and have the latest features.
FAQ
What drove the smartphone market growth in Q1 2024?
The smartphone market grew by 10% year-on-year. This was due to new products, stable economies in emerging markets, AI advancements, and premium features in mid-range devices.
Which brands are leading the global smartphone market in 2024?
Samsung, Apple, Xiaomi, TRANSSION, and OPPO are leading the market. They offer a wide range of devices, from high-end to mid-range.
How are AI technologies impacting smartphone sales?
AI is a key factor in smartphone sales. Brands are investing in AI to improve user experience and offer unique features at various price points.
What is happening in the competition between Apple and Samsung?
Apple and Samsung are fiercely competing in the premium segment. Apple is focusing on the iPhone 15 series. Samsung is using AI in the Galaxy S24 series to stand out.
Which emerging brands are making significant market gains?
Xiaomi, TRANSSION, and OPPO are growing fast, especially in the Middle East, Africa, and Latin America. They offer good prices and innovative mid-range devices.
What technology trends are influencing smartphone sales in 2024?
Trends include AI, premium features in mid-range devices, better cameras, 5G, foldable displays, and improved batteries.
How are mid-range smartphones changing in 2024?
Mid-range devices are getting premium features. They now have advanced AI, better cameras, and improved performance.
What regions are showing the most smartphone market growth?
The Middle East, Africa, and Latin America are growing fast. This is due to economic stability and rising consumer spending.
How are smartphone brands addressing consumer preferences?
Brands are focusing on what consumers want. They’re improving AI, cameras, battery life, and making devices more affordable with premium features.
What challenges are smartphone manufacturers facing in 2024?
Manufacturers face rising costs, global economic issues, changing consumer tastes, and keeping prices competitive.
Source Links
- Canalys Newsroom – Global smartphone market kicked off 2024 with a robust 10% growth in Q1
- iPhone 15 World’s Best-selling Smartphone in Q3 2024
- Most Popular Phone Brands (by Shipments) [Updated Nov 2024]
- Canalys Newsroom – Global smartphone market grew by 3% in Q4 2024, with Apple leading for the full year
- Global Smartphone Market Share: Quarterly
- This phone brand’s growth in 2024 saw it leapfrog Apple and Samsung
- Smartphone Market Share Worldwide in 2024 [Updated Nov 2024]
- List of best-selling mobile phones
- Apple overtakes Samsung as world’s top smartphone seller
- iPhone vs. Samsung Galaxy: The Ultimate 2024 Smartphone Comparison – Gadget Kings prs
- Apple Sees Market Share Decline in 2024 as Chinese Smartphone Brands Surge Globally: IDC – Samsung Electronics Co (OTC:SSNLF), Xiaomi (OTC:XIACF), Xiaomi (OTC:XIACY)
- Global Smartphone Market Grew 6% YoY in Q2 2024; Highest YoY Growth in Last 3 Years
- Worldwide Smartphone Market Grew 6.5% in the Second Quarter of 2024 as Momentum Continues to Build, According to IDC Tracker
- Smartphone industry in 2024 & beyond: Dominance, Disruption and £10.94 billion Forecast
- Canalys Insights – An important lesson learned from the smartphone market in 2023
- IDC reports that the smartphone market grew in 2024, Apple and Samsung still lead the pack
- Top 10 Best-Selling Smartphones Globally in Q1 2024
