Popular Cell Phone Brands in the World
Popular Cell Phone Brands in the World

The global smartphone market is huge, valued at over $500 billion. In the last quarter of 2023, more than 1.16 billion smartphones were sold worldwide.1 As new technologies hit the market, top brands are in a constant race to win over customers. We’ll take a look at the leading and up-and-coming brands that are changing the way we see phones.

  • Apple and Samsung are leading the charge, making up more than half the market.2
  • Brands like Xiaomi, Oppo, and Vivo from China are quickly gaining popularity, grabbing a big share of the market.1
  • What makes a brand stand out are its cool features, the prices they offer, and how loyal customers are to them.1
  • Some brands do better in certain parts of the world. It’s interesting to see who’s on top where.1
  • In places like Africa and Latin America, there’s a lot of room for growth in the smartphone market.1


StatCounter vendor ww monthly 201003 202401

Smartphones are now a key part of our lives, used for talking, fun, and learning. The market is huge, with over 1.16 billion phones sold in late 2023.3 Major brands fight for the top spot by offering cool features and tech.

Importance of Smartphones in Today’s World

Smartphones have changed how we do everything, from work to play. They’re our go-to for info, staying connected, and having fun. The rise in social media use shows how much we rely on our phones daily.

Overview of the Global Smartphone Market

The smartphone market is super competitive. In 2022, it reached about $484.81 billion, with 1.21 billion phones sold.3 Social media and smartphones work closely together. This connection boosts the need for more advanced devices.

BrandSales per YearRevenue per Year
Samsung321.3 million units$211.2 billion
Apple217+ million phones$53.8 billion
Huawei$107.13 billion$8397.01 million
Xiaomi119 million units$25.4 billion
OPPO29 million units$137.7 million
Vivo49.5 million units$46 million
Motorola12 million units$7.4 billion
Lenovo35 million units$14 billion
LGN/A$54.9 billion
Nokia17.5+ million smartphonesN/A

The Most Popular Cell Phone Brands in the World

The smartphone world is full of big players. They all want a big piece of the market – which is over $500 billion. The latest numbers show the top 5 cell phone brands in the world. They are Apple, Samsung, Xiaomi, Oppo, and Vivo.1

  1. Apple: 70 million smartphones shipped, 23% market share1
  2. Samsung: 58.3 million smartphones shipped, 19.2% market share1
  3. Xiaomi: 33.2 million smartphones shipped, 11.9% market share1
  4. Oppo: 29.6 million smartphones shipped, 5% market share1
  5. Vivo: 23.4 million smartphones shipped, 5% market share1

Apple and Samsung are the top dogs. They own more than half of the market together. This shows how strong they are in the world of smartphones.2

Smartphone BrandMarket Share

The top 5 brands together have a huge 77.64% of the market. This shows their power in the social media industry. Xiaomi has grown fast. It went from 2% before 2017 to 11.44% in April 2024.

This growth makes Xiaomi a key player now. It competes strongly against the other big names.2

“Three out of every four smartphones used worldwide are manufactured by the top six brands, emphasizing their extensive market reach in the most used social media in the world.”

The top smartphone brands help shape the future of social media. As we move forward, they will be very important. Their decisions and innovations guide the global use of social media.2

Today, social media is part of our daily life. The top smartphone brands use it to catch our attention and create new ideas. As social media changes, these brands must keep up. They need to stay at the top.

Apple: The Reigning Leader

Apple is staying ahead in the global smartphone market. It is the top cell phone brand worldwide.4 In 2023, they shipped 234.6 million iPhones, grabbing a 20.1% market share.5 This shows Apple is at the top in money and profits too.4

Market Share and Shipment Data

The smartphone market dropped by 3.2% in 2023, with 1.17 billion units shipped worldwide.5 Yet, Apple’s lead was clear, beating Samsung as the top seller.4 They shipped 70 million phones, holding a 23% market share,4 while Samsung was close behind with 226.6 million units and a 19.4% market share.4

Key Features and Innovations

Apple stays on top by bringing out new and exciting features. Their focus on top-tier devices has helped. More than 20% of the market loves Apple’s high-end offerings.4 This keeps them popular and a first choice for those who want the best.

In 2023, Apple is the only U.S. brand in the top five smartphone makers.5 What’s more, they were the only big brand with growing sales each year.5 This shows how Apple keeps attracting people and changing with the times.

Samsung: The Closest Competitor

Even in a changing world, Samsung stands strong as a key player, right behind Apple. They shipped 58.3 million smartphones in early 2024, ranking 2nd worldwide. This earned them a share of 19.2% despite a dip in shipments.6 This puts them closest to catching up with the top spot held by Apple.6

Global Presence and Brand Reputation

In every corner of the globe, Samsung is known. They offer everything from top-notch phones to budget-friendly options, meeting all needs.6 Their focus on innovation and modern tech keeps users intrigued and satisfied.6

Thanks to its well-recognized name and loyal customers, Samsung has navigated market changes and the pandemic well. They are respected globally for their quality and service.6 This solid reputation makes them a brand people trust.6

Chinese Brands on the Rise

Chinese companies are now big players in the global smartphone market. They are doing well against international brands.7 Last year, Chinese firms shipped 271.3 million smartphones, less than the year before. However, local brands still lead the market.

By the end of 2012, over 80% of China’s smartphone market was by domestic brands. Now, half of the Top 20 most sought-after phones on Baidu are from Chinese companies.

Xiaomi’s Rapid Growth

Xiaomi is a key player from China. It ranks third worldwide, shipping 33.2 million smartphones. It had an 11.9% market share even though it shipped fewer phones than before.7 In comparison, Lenovo saw its market share double from 5% to 10.4%.

Oppo and Vivo’s Market Strategies

OPPO and Vivo are also strong competitors from China. They shipped 29.6 million and 23.4 million smartphones last year, respectively.8 In early 2024, OPPO shipped 10.9 million units, holding a 16% market share but with a slight decrease from the previous year. HONOR also did well, shipping 10.6 million units, up by 9% from last year.

Realme: The Newcomer

Newer brands are also entering the market. These include companies like Asus, with its PadFone Infinity, well-received at the Mobile World Congress. This shows China’s growing influence on the smartphone industry worldwide.

chinese brands

Other Notable Brands

Top smartphone brands lead the global market. Yet, other players are also making their mark.

Brands like OnePlus, Google Pixel, and Motorola target specific consumer groups. They offer unique benefits, drawing in a wide variety of users.

OnePlus: Flagship Killers

OnePlus is famed for high-end performance at lower costs. It’s known for being cost-effective, earning the title of “flagship killers.”1

This brand aims to please savvy tech consumers. It gives them premium features without the hefty price tag.

Google Pixel: Pure Android Experience

The Google Pixel series focuses on a pure Android interface. It stands out with its clean look and receives updates quickly.9

It’s a top choice for those loving the unfettered Android experience. This approach has won over many users who want smooth software and hardware.

Motorola: Budget-Friendly Options

Motorola is famous for its cost-effective phones. It meets the needs of buyers looking for value.1

Though not at the top for gadget specs, Motorola shines in providing trustworthy, easy-to-use phones. It maintains a strong presence in budget and mid-range markets.

Factors Influencing Brand Popularity

The popularity of leading cell phone brands is due to key factors. These include their innovation and use of new technologies. Also, how they price their products and the value they offer is important. Plus, the level of brand loyalty and customer happiness they create.

Innovation and Technology

Top smartphone brands are always looking for new ways to impress. They add the latest features and tech to please those who love gadgets. Whether it’s better cameras, faster processors, or easier to use designs, they try to lead the pack.10

Pricing and Value Proposition

In the social media users in the world, fair pricing and what you get for your money is key. Brands that mix top features with good prices do very well. They appeal to more people globally.11

Brand Loyalty and Customer Satisfaction

Well-known brands that offer great experiences often have very loyal customers. This, in turn, boosts their popularity and their hold on the market.10

Factors Influencing Brand Popularity
Key FactorsImpact on Brand Popularity
Innovation and TechnologyBrands leading in innovation draw in tech-lovers and stay ahead in the world’s largest social media community.10
Pricing and Value PropositionBeing affordable while offering premium stuff attracts a broader audience in the most popular social media in the world and largest social media platform online.11
Brand Loyalty and Customer SatisfactionCompanies well-loved for their great reputation and customer satisfaction grow even more famous.10

Regional Variations and Emerging Markets

The smartphone market varies by region. Some brands do better in certain places than others.12 In Asia, companies like Xiaomi, Oppo, and Vivo stand out. They’ve grabbed a big part of the market there.12

Asia’s Dominance

China’s smartphone makers are shaking things up in Asia. They are giving big names like Apple and Samsung a run for their money.12 Xiaomi, for one, hit 13.6% of global market share in the first quarter of 2024. That was a 33.7% jump from the year before.12 Oppo and Vivo are also not far behind, with 9.5% and 8.4% share, respectively.12

Growth Opportunities in Africa and Latin America

Asia’s not the only place for growth. Africa and Latin America are also big opportunities.13 Lots of people in these regions own a mobile device. In places like Vietnam, Jordan, and Tunisia, almost everyone has one.13 Even in areas like Venezuela and India, many people do too.13 This shows there’s room for smartphone companies to grow and spread their influence worldwide.


The smartphone market is very competitive. Apple and Samsung top the list, with more than 50% of the share.10 Yet, Xiaomi, Oppo, and Vivo are strong competitors now.14

These top brands succeed by innovating and offering great value. They also built strong followings. With new markets like Africa and Latin America growing,10 they must keep up with what people want.

The smartphone market always changes. Many brands work hard to be the best. Keeping up with trends and what users want helps leading brands stay on top.


What are the top 5 most popular cell phone brands in the world by smartphone shipments?

The latest data shows these are the top 5 cell phone brands worldwide by smartphone shipments:1. Apple: 70 million phones, with a 23% share2. Samsung: 58.3 million phones, with a 19.2% share3. Xiaomi: 33.2 million phones, with a 11.9% share4. Oppo: 29.6 million phones, with a 5% share5. Vivo: 23.4 million phones, also with a 5% share

What is the global smartphone market size and growth?

The world relies on smartphones for communication, entertainment, and info. Over 1.16 billion were sold worldwide in Q4 2023.

How does Apple perform in the global smartphone market?

Apple leads the market, shipping 70 million units and capturing 23%. Their shipments dropped by 14.1% from Q4 2021.

What is Samsung’s position in the global smartphone market?

Samsung is in second place, shipping 58.3 million units. They hold a 19.2% share, facing a 15.5% decrease. Yet, Samsung is a strong competitor against Apple.

How are Chinese smartphone brands performing in the global market?

Chinese brands like Xiaomi are making strides. Xiaomi ranks third, with 33.2 million units shipped and an 11.9% share, despite a 26.2% decrease. Oppo and Vivo are next, with 29.6 million and 23.4 million units.

What other notable smartphone brands are present in the global market?

Besides the top 5, brands like OnePlus, Google Pixel, and Motorola are significant too. They offer unique features for various consumer groups.

What factors influence the popularity of smartphone brands?

The popularity of a brand depends on innovation, technology, pricing, and customer loyalty. These factors shape consumer perception.

Are there any regional variations in the global smartphone market?

Regional trends exist in the smartphone market. For example, Asia is key for Chinese brands like Xiaomi, Oppo, and Vivo. They have a big market share there.

Source Links

  1. https://www.internationalbrandequity.com/best-mobile-phone-brands-in-the-world/
  2. https://www.oberlo.com/statistics/smartphone-market-share
  3. https://www.zippia.com/advice/largest-smartphone-companies/
  4. https://www.theguardian.com/technology/2024/jan/17/apple-samsung-worlds-top-smartphone-seller-iphone-honor-google-divide-android
  5. https://www.forbes.com/sites/johnkoetsier/2024/01/16/apple-1-in-global-smartphone-market-for-first-time-ever/
  6. https://www.idc.com/getdoc.jsp?containerId=prUS52032524
  7. https://www.idc.com/getdoc.jsp?containerId=prAP51817224
  8. https://www.canalys.com/newsroom/china-smartphone-market-Q1-2024
  9. https://finance.yahoo.com/news/18-most-selling-phone-brands-141707898.html
  10. https://www.scirp.org/journal/paperinformation.aspx?paperid=78513
  11. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9476370/
  12. https://www.idc.com/promo/smartphone-market-share
  13. https://www.pewresearch.org/internet/2019/03/07/use-of-smartphones-and-social-media-is-common-across-most-emerging-economies/
  14. https://www.esrgear.com/blog/popular-cell-phone-brands/
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